This is the question we've been asking for the past 12 years.
It often is due to 2 things:
Without a product or service that the market really wants, delivered in a way that makes it convenient for the end user, and the inability to create ads and marketing strategies that generate a positive ROI, you're dead in the water.
This happens due to most entrepreneurs and business owners, winging everything.
They don't have a roadmap, a blueprint, and structured plan that is rooted in experience to overcome these hurdles.
This is what we do.
For the past 12 years, we've not only asked this question - we've build frameworks, structures, blueprints, templates, and much more - based on first hand experience launching new businesses, and helping grow other businesses. We know what works.
On this page, we're going to share a few of the findings and conclusions we've made after more than a decade in this space.
It's an unfortunate fact, but most businesses start of with a "perfect idea", and end up being like 90% that fail.
This is because they start off on the wrong foot.
It's never about having a "perfect idea", it's about solving a urgent problem, removing a raging pain and making the life of the customer easier and pain free.
Without this, you're going to struggle - alot!
That's why it's important to build a business on bedrock. We're sharing a part of this process in the video linked below. Click the button to watch it now.
Many businesses with great ideas, products, and services fail to reach their full potential because of a lack of a clear roadmap. Without understanding the underlying purpose behind their actions, they often rely on trial and error to find product-market-fit, which can lead to ineffective initiatives and the labeling of them as "failures".
However, what is often overlooked is the importance of pre-marketing work in determining the viability of the business idea. This includes a careful evaluation of the economics and numbers to ensure the idea is viable. Without this foundation, any subsequent actions are likely to fall short.
Running ads back in 2011 was a breeze compared to 2023. Why? Because people and industries have gotten more sophisticated. Running an "ad" is no longer enough. You need to have an entire system behind it.
People talk about inbound and outbound, but that's not enough. You need a strategy to generate attention, keep attention, convert attention and nurture attention.
We leverage "new world" marketing strategies, to be able to have a proper strategy, that connect various platforms, inbound, outbound and a lead nurturing system. Click the video below to learn more about this part of acquisition.
Sales is hard, especially if you're trying to brute-force it, but it can also be a breeze with the right system hosting the sales process.
By taking leads through a well-designed and digitized sales process, the chances of success are greatly improved.
In the video linked below, we share our approach to analyzing and building digital sales processes to optimize performance.